Working closely with locals, we introduce regions, towns, crafts, and landscapes outside mainstream travel.
Stories That Feel Personal
We create travel ideas that help people slow down, notice more, and connect with Japan on a human level.
Keeping Local Places Alive
We support local culture, small businesses, traditions, and communities so meaningful places can continue into the future.
Inner Japan is a regional storytelling and branding company founded by Minami Kristina @sugalenin, after 10 years of exploring all 47 prefectures of Japan. We work with local governments, DMOs, communities, guides, and artisans to share places beyond the usual tourist path through stories, itineraries, local experiences, and thoughtful branding.