In recent years, Japan has witnessed a surge in tourism, attracting visitors to iconic destinations such as Tokyo, Kyoto, and Osaka. However, the rise of over-tourism has sparked concerns about the authenticity of travel experiences in these bustling cities. In response, many travelers are now venturing to off-the-beaten-path locations to embrace a more genuine and less crowded adventure.
In my quest to discover such hidden gems, I recently explored Shikoku, one of Japan's four major islands, standing alongside Hokkaido, Honshu, and Kyushu. Despite being relatively undiscovered by mainstream tourists, Shikoku is a treasure waiting to be explored. Comprising four prefectures—Tokushima, Kagawa, Ehime, and Kochi—the Shikoku region is a picturesque haven reminiscent of scenes from Studio Ghibli movies. The breathtaking Iya Valley in Tokushima transports you into the world of "Princess Mononoke," while Kagawa's Shodoshima Olive Park mirrors the enchanting setting of "Kiki’s Delivery Service." Kōchi served as the backdrop for the 1993 Studio Ghibli film "Ocean Waves" (Umi ga Kikoeru), and Ehime's Dogo Onsen is used as one of the main models for Yubaba’s bathhouse from "Spirited Away." With all these magical places, it's truly worth considering adding Shikoku to your Japan travel plans!