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About
Inner Japan is a regional storytelling and travel studio founded by Minami Kristina (@sugalenin), after 10 years of exploring all 47 prefectures of Japan.
We are a small team, but we partner with local governments, DMOs, communities, guides, and artisans to share places beyond the usual tourist spots through stories, travel ideas, local experiences, and community projects.
We believe some of Japan’s most meaningful moments are found in places many people overlook.
Through the free itineraries on our site, tours led by local guides, our zines, and experiences created with artisans and communities, we help international travelers slow down, notice more, and connect with Japan on a personal level.
We believe some of Japan’s most meaningful moments are found in places many people overlook.
Through the free itineraries on our site, tours led by local guides, our zines, and experiences created with artisans and communities, we help international travelers slow down, notice more, and connect with Japan on a personal level.
Our mission is to show the world how the things that feel “ordinary” to locals can be truly special.
To us, sustainable tourism means more than protecting nature. It is also about supporting local culture, crafts, traditions, and daily life so they can continue for future generations.
To us, sustainable tourism means more than protecting nature. It is also about supporting local culture, crafts, traditions, and daily life so they can continue for future generations.
This is why we are passionate about connecting travelers with the people and places that make Japan meaningful.
This is why we are passionate about connecting travelers with the people and places that make Japan meaningful.
